Marks & Spencer Food Sales Surge 10.8% Despite Cyberattack Challenges, NielsenIQ Reports
British retail giant Marks & Spencer (M&S) has demonstrated remarkable resilience in its food division, with sales increasing by 10.8% over the 12 weeks leading up to May 17 compared to the previous year, according to industry data from NielsenIQ. This growth comes despite a significant cyberattack last month that disrupted product availability across its stores.
The cyberattack, which affected M&S's operations, led to temporary shortages in certain product categories, particularly in chilled food sections. However, the retailer has been working tirelessly to restore normalcy, with food volumes from distribution centers to stores returning to regular levels, as reported by company statements.
Online shopping services, which were also impacted by the attack, have been a priority for M&S as it focuses on safety and security over a rushed recovery. This cautious approach aims to prevent further vulnerabilities while ensuring customers can trust the platform once it is fully operational again.
Industry analysts have praised M&S for its ability to maintain customer loyalty and sales momentum during such a challenging period. The 10.8% sales growth underscores the strength of M&S's food business, which continues to compete effectively in the UK grocery market despite external setbacks.
The retailer’s efforts to improve food availability in stores have been successful, with customers now able to access a full range of products in most locations. This recovery is a testament to M&S's robust supply chain management and strategic response to the cyber incident.
As cybersecurity threats continue to pose risks to retailers worldwide, M&S’s experience highlights the importance of preparedness and resilience. The company’s ongoing recovery efforts are being closely watched as a potential model for other businesses facing similar challenges.