"For the first time, carbon project developers and sustainability leaders can access affordable, high-quality carbon data—at scale—without sacrificing rigor or accuracy.” Key Features and Benefits: Registry-quality results suitable for Scope 3 reporting and potential Verra methodology compatibilityFaster turnaround times through highly automated MIR workflowsMuch lower cost than traditional soil carbon testing methodsIncludes soil texture analysis, enabling more precise modeling and managementCommercially scalable, providing access for large-acreage carbon projects and enterprise ESG efforts This launch unlocks new opportunities for carbon project developers, organic and regenerative brands, and corporate sustainability programs to scale their soil carbon initiatives without budgetary or logistical barriers.
New offering delivers high-integrity carbon and texture data at a fraction of the cost of traditional testing - unlocking faster, more affordable pathways to climate and sustainability goalsMINNEAPOLIS, May 13, 2025 (GLOBE NEWSWIRE) -- EarthOptics, a leader in soil intelligence technology, today announced the commercial launch of its mid-infrared (MIR) carbon analysis solution—the first at-scale, registry-quality carbon test using MIR technology.
"By offering soil texture and fertility insights at a low incremental price, we’re delivering comprehensive, lab-grade data at a fraction of traditional costs, making it easier than ever to scale climate-smart practices with confidence.” For more information on EarthOptics carbon testing or to inquire about partnerships, visit ABOUT EARTHOPTICS At EarthOptics, we see soil.Differently.
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